NEWS

Find resources, tips and more relating to public relations in New Zealand

February 2, 2018

Decoding Public Relations in NZ – How Does PR Work to Build Brands?

Public relations describes the channels an organisation uses to deliver key messages to its audiences, with the main intention being to...

January 25, 2018

Brand Experience, Experiential and Events – What’s the difference?

With the advent of digital, social and mobile infiltrating marketing communications, the lines can easily become blurred when it comes to...

November 18, 2017

Why New Zealand businesses need PR

You’ve likely heard the opinion within business circles that PR is ‘free advertising’. In truth, Public Relations isn’t advertising, and it...

September 1, 2017

What does a PR agency do?

What a PR agency does can be quite effectively defined by what it doesn’t do. To elaborate, PR agencies, in contrast...

May 3, 2017

Media Training – Why you need it

Being seen and heard in the media on a regular basis is a non-negotiable for getting more media coverage and exposure...

January 2, 2017

What is public relations? – a comprehensive guide to PR in NZ

Public relations is the art of persuasion. It is the ability to convince an audience outside your typical realm to adopt...

May 5, 2015

Impact PR Chosen as NZ Partner for Global Public Relations Network

leading international communication and PR agency media consulta has chosen Auckland agency Impact PR as their exclusive New Zealand partner.

May 1, 2015

Restaurant Rants Bad for Brand

PR and crisis communications expert Fleur Revell highlights the potential dangers of restaurants taking a public stance on their customer’s behaviour.

April 23, 2015

Tainted Auckland Butchers Named

PR expert Fleur Revell speaks about the Auckland butchers who have now been named after facing fines for using unsafe preservatives in raw meat.

April 20, 2015

Kiwi Businesses Unprepared for ‘Mobilegeddon’

A local marketing specialist says thousands of New Zealand retailers and companies are unprepared to meet Google's ‘Mobilegeddon’ deadline.