NEWS

Find resources, tips and more relating to public relations in New Zealand

October 16, 2014

How Social Media Opinion is Changing Marketing Today

Impact PR looks at the increasing power of digital opinion as public responses to business decisions on social media are becoming an important part of company/brand interactions.

September 5, 2014

Auckland PR Expert Casts Doubt on Success of Christchurch Cathedral Marketing Campaign

PR expert Fleur Revell asked to provide insight into the Christchurch Cathedral marketing campaign.

July 21, 2014

Kiwi Businesses Failing to Address Complaints – Study

Fleur Revell comments on the rise in consumer complaints on social media after a New Zealand wide survey highlights some interesting results.

July 21, 2014

How Big Brands Rock Small PR Budgets

Impact PR looks at how a well constructed, comprehensive plan trumps a big budget when top brands are looking to market within New Zealand.

July 1, 2014

What’s in a logo?

Marketing specialist and Impact PR director, Fleur Revell was asked for comment on the Ingram Micro logo change by a leading NZ online technology magazine.

May 5, 2014

Fleur Revell: Is Pop Culture Killing our Innovation Mojo?

New Zealand was once characterised for its Kiwi ingenuity and No 8 wire attitude to inventing. As the number of patents decreases, Fleur Revell looks at where this drop in innovation is coming from.

April 28, 2014

Impact PR Food Study Utilised by International Academics – Fairfax

Academics in New Zealand's largest trading partner nations will now be studying our attitudes to Country of Origin Labelling after inclusion of an Impact PR study on the topic in a new textbook.

April 28, 2014

Kiwi Food Labelling Under Scrutiny by International Academics

A New Zealand study published in a text book by Cambridge University Press reveals Kiwi attitudes towards food labeling and the importance of Country of Origin Labelling.

March 20, 2014

Telecom Shelves ShowmeTV Brand Name

Telecom's latest branding issue with ShowmeTV does not bode well for the new brand according to marketing and PR specialist Fleur Revell.

February 21, 2014

Telecom’s Rebranding Risky According

In the wake of the announcement that one of the largest tech companies is rebranding, Fleur Revell speaks out about the risks involved and the areas brands should be focusing on.